1/3/2024 0 Comments Lens studio logoThe experience was incredible and the reactions of both youngsters and adults were amazingly rewarding,” He added. ![]() “That happened when I created a funny lens to add some fun to the lessons I gave to school kids during a trip I did in Kenya. It has also given him the opportunity to draw a smile on the faces of people who don’t use the app. The platform has enabled him to share his work. Othman Alkhodair, a Snapchat Official Lens Creator (OLC) told Communicate that Snapchat Lens Studio has helped him to speed up the process of creating, testing and turning an idea into AR with only a few clicks. The fourteen new Landmarkers includes: Arc de Triomphe, Astronomical Clock, Brandenburg Gate, El Castillo, Galata Tower, Gateway of India Leaning Tower of Pisa, Natural History Museum, Neues Rathaus, Qasr Al-Farid, Great Sphinx of Giza, Statue of Liberty, Taj Mahal, Tower Bridge. Introduced earlier this year, Landmarkers are Lenses that enable augmented reality experiences that transform the world’s most iconic landmarks in real-time. With the update comes more templates, start screen content and walk through videos, the company said to make it easier for anyone to download Lens Studio and learn. “Snapchat is on a mission to democratize creativity – that’s exactly why we created Lens Studio in the first place,” the spokesperson added in the email. It has never been easier to create your own AR and share it with the world.” The company said that the new features in the update includes six new templates, fourteen new Landmarker locations and additional tools that support an even wider range of creators “from new 2D illustrators to sophisticated developers. which they consider is good for business. ![]() Through this update, Snap said that lens Studio has made AR advertising on Snapchat more accessible across different budgets, timelines etc. “This means that partners and advertisers may use Lens Studio to create Lenses that will then run within Snapchat as a part of an ad buy,” said a Snap spokesperson in an email exchange with Communicate. Lens Studio is an open platform to all creators, advertisers, designers and others. has announced today Lens 2.1, a new update to Lens Studio, Snap’s lens app makes it possible for anyone to build Augmented Reality (AR) for Snapchat. Snap says it will offer more details about how creators can tap into the new AR-focused $3.5 million fund sometime early next year.Snap Inc. That program was focused on using technologies like SnapML, while two additional residency programs invested in areas like games, education and storytelling. The new fund will build from Snapchat’s existing Creator Residency Program, announced at the Snap Partner Summit, which had allowed developers, creators and artists to apply for funding to make their Lenses. The company wants to further invest in these community-made Lenses because they’re now driving the majority of the growth in Lens views among Snapchat users, where the top Lenses can climb to billions of views. Meanwhile, over 180 million people now interact with a Snapchat Lens every day - that’s up from just 70 million daily active users of Lenses when the Lens Explorer section first launched in the app. Today, Snap says there are tens of thousands of Lens Creators worldwide who have now made over 1.5 million Lenses to date. Snapchat’s Lenses have become a huge part of the app’s overall experience, especially now that development has been opened up to the wider Snapchat community. The news kicked off Snap’s multi-day virtual event, Lens Fest, where it also announced an upgraded version of its Lens Studio software and revealed that Lenses made by the Snapchat community have now been viewed over 1 trillion times. Snap today announced a new 2021 fund of $3.5 million that will be directed toward supporting Snapchat Lens creators and developers who are using the company’s Lens Studio tool to explore the use of AR technologies.
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